Sound familiar? This week, Apple debuted its new flagship, the iPhone 13 Pro, with a faster processor and better frame rates (for the display not the camera here, though). This week GoPro debuted its HERO10 Black camera, which brings higher frame rates and a better performing processor as it looks to push more of its user audience to subscription services.
![gopro app iphone gopro app iphone](https://www.dpreview.com/files/p/articles/7442669240/mzl.gyqgjrop.320x480-75.jpeg)
The situations are obviously different, and yet they are both facing similar end-of-life innovation questions for categories that they both have mastered. These are on laughably different scales, with Apple now worth some $2.41 trillion and GoPro still fighting for a $1.5 billion market cap.
Gopro app iphone upgrade#
It’s an evolution that’s pushing them into a similar design territory as action camera darling GoPro, which has struggled again and again with getting their core loyalists to upgrade their hardware frequently. This isn’t a new trend, or even a new take, it’s been written lots of times, but it’s particularly interesting as the company bulks up the number of employees dedicated to future efforts like augmented reality, which will one day soon likely replace the iPhone. Most of Apple’s substantial updates rely on upgrades to the chipsets that they build, something that increasingly makes them look and feel like a consumer chipset company. The shift from M1 Macs will likely take years as the company has already detailed.
Gopro app iphone pro#
Apple is stretching the periods between major upgrades for its entire product line and it’s also taking longer to roll out those changes.Īpple debuted the current bezel-lite iPad Pro design back in late 2018 and it’s taken three years for the design to work its way down to the iPad mini while the entry-level iPad is still lying in wait. The off-year “S” period of old is no more for the iPhone, which has seen tweaks and new size variations since 2017’s radical iPhone X redesign. I’ve felt that way more and more after six years watching Apple events as a TechCrunch reporter, but sometimes memes from random Twitter accounts help me find the consumer truth I’m looking for.Īs that dumb little tweet indicates, Apple is charging toward a future where it’s becoming a little harder to distinguish new from old. When you get deep enough into the tech industry, it’s harder to look at things with a consumer’s set of eyes.
![gopro app iphone gopro app iphone](https://m-cdn.phonearena.com/images/article/130784-wide-two_1200/GoPro-app-is-rebranded-as-Quik-containing-powerful-editing-tools-for-iOS-and-Android-users.jpg)
(Photo by Brooks Kraft/Apple Inc.) the big thing